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Then to make sure that she really surprised everybody, she released the album on a Friday, when at that point everyone was putting out their albums on a Tuesday. Sometimes the leaks occurred during the shipping of the CDs to the stores, but it even began to be after sending the files to the manufacturing plant. Her team at Parkwood said, “Well, the time when these leaks happen is usually when the physical CDs are going from the press to the stores.” So she says, “Well, we can stop the leaks if we just don’t do physical CDs.” That’s part of why it was only on Apple iTunes at first, right?ĭanyel Smith: Yes, it is why.

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Sam Sanders: The same year Beyoncé released her self-titled album, in 2013, several big-name artists like Katie Perry and Eminem saw their albums leak online The biggest names in the business couldn’t figure out how to stop leaks, and she did.

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You can read their conversation below, and be sure to check out the full episode of Into It - available wherever you get your podcasts - for more, including a tribute to the women on Love Island U.K., a meditation on whether Bowling for Soup whitewashed the ’80s in their song “ 1985,” and a debate over Kendrick Lamar, the ventriloquist. She did it all without a single leak, a feat she couldn’t accomplish this week with her newest album. So ahead of the release of Beyoncé’s latest album, Renaissance, we thought we’d take this moment to look back at that 2013 release and that moment when Beyoncé broke just about every rule of the biz and changed the whole game. And if you think about it, it also established Beyoncé as the most daring and innovative executive in the music industry. 1 in more than 100 countries almost immediately. Beyoncé, the album, became the fastest selling ever on iTunes, and it went to No. All 14 songs at once and even more music videos.

Dear listener, do you remember where you were? That was the day Beyoncé’s self-titled fifth album fell from the heavens, out of nowhere it seemed, on an unassuming Friday. Here’s Sam, from the episode:ĭecember 13, 2013.

In the launch episode of Vulture’s new culture podcast Into It, host Sam Sanders kicks things off in appropriately momentous fashion by having a discussion about the business of Beyoncé with music journalist Danyel Smith, former editor of Vibe and Billboard and host of the podcast Black Girl Songbook.

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